Our View From the Sidelines

Our relationship with most buyers goes far beyond product. People pick our brains about coaching soccer, team management, soccer products we don't sell and everything in-between. This is the view from the sidelines after standing and watching for oh, so long.

New Website for Totally Soccer

Totally Soccer Notes

26th August 2008 03:20:27 PM

After five years on the web, we engaged in our most ambitious website update. It was so ambitious that we had to break it into three distinct phases:

Framework and Re-Design
Uniform and Logo Builder
Full ecommerce

Framework and Re-Design

Utilizing new technology, we've re-vamped the site to make it faster and friendlier to meet your needs for soccer uniforms, jerseys and field equipment. We had the following goals:

Easier Navigation - find what you want faster
Enhanced product images

Close-ups of products
More angles - front, back and side images now available
Better view of fabrics
Team Gallery to see the uniforms in action - send us your team photo today!

Better Content - A whole array of Product Guides on the Support Tab

The Starting 11 - playing off 11 players on the field, these are the 11 questions we always get. A great place to start
Product Guides to assist in your buying decisions - my personal favorite is the "Buyers Guide to Soccer Uniforms"
More clarity of information on customization, sizing and shipping

More Logos - these make the proecess so much easier for buyers - now over 200 logos

There are still some bugs we're working out in the code and we hope to have the majority of them completed by the end of the week. Please email me if you encounter any real issues. We appreciate it.

Uniform and Logo Builder

To give you a look forward, the next stage is about allowing you to visually create your uniforms. The first step will be the ability to create a logo using our massive stock logo collection (or allow you to upload your own) and place it onto the uniform. The second step is the ability to see your jerseys with the logo(s) on it. Is it in the right place? Do you want it bigger? What's it look like with player names? It will all be available to you.

Full ecommerce

Finally, we'll roll out full e commerce functionality on the site. When you're creating custom soccer uniforms and spending a few hundred dollars for a team order, you want to make sure you get it right. This is why the uniform builder is essential to getting us to the e commerce piece. Sure, the non-customized products would be an easy add to the system, but we believe it would confuse more people than help them. Why are only some products able to be purchased on the site? We'll get there and we'll do it right. In the meantime, we're here to help you at 888-660-8326.

We know where we're going and we are thankful for your support. If you have any suggestions, please email them directly to me.

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